How to get noticed when you hate pitching

We can’t pitch for toffee. The medium doesn’t matter: emails, podcast interviews, newsletters to our subscribers, cold calls… we get embarrassed, we half-arse it, and we do our audience and potential clients a disservice by not explaining with enough conviction why they’d benefit from what we have to offer. It’s not just us: those who are the best at creating things are often terrible at selling them, or they shy away from selling because they don’t enjoy it. But if you can’t pitch effectively, how can you get noticed? How…

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How we use Gravity Forms to automate our business

Every so often, a game-changing piece of software comes into my life and gets me so enthused that I find myself 10 minutes into telling my mother about it on the phone before I realise that, in fact, most people don’t care that much about useful software. First it was Trello, then Zapier, and most recently it’s been Gravity Forms. And, to my eternal joy, there’s even a way to use all three of them together. In this post, far from giving you a complete tutorial, I want to get…

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10 more things I now know about Madrid

This time last year we spent a month in Madrid – afterwards declaring ourselves to be madly in love with it and predicting it to be the next digital nomad hub. Now that we’ve refreshed our memories with yet another month in the city (in exactly the same apartment as last time)… how does it rank? Is it just as good as we remembered? And how’s our prediction panning out? Here are some new things we learnt about Madrid this time around (or forgot to mention last time): The partying…

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The hardest thing about entrepreneurship

Every day, I spend about a minute logging what I’ve done that day into idonethis. When I receive my daily “prompt” email, the service also includes a snippet of what I was doing exactly three, six or twelve months ago. And more often than I’d like, it makes for depressing reading. While it’s great to be reminded of where in the world we were and what we got up to, the depressing part is what I entered for the “work” part of the day: often, it reminds me that I…

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Easy ways to protect your tech from thieves and hackers

One day a few months ago, we looked at the items of technology we carry around the world with us – our laptops, phones and tablets – and realised we probably weren’t being nearly enough protective enough of them. If anyone had stolen any of them, we’d be totally screwed: all our files, sensitive information and emails could be retrieved within SECONDS. But even if we’d superglued everything to our underpants (don’t try to imagine how this would ever work), we’d still be at just as much risk – and…

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