Surprisingly for someone who only passed GCSE Maths by copying my friend’s coursework, I like to think about it as an equation: This simplifies the whole “argh how do I make more money?” dilemma into only three possible actions:

Seldom a day goes by when I don’t invoke the Pareto Principle, or 80/20 rule: the observation that in most situations, 80% of the effects come from 20% of the causes. (Apparently it’s not quite as often as I liken something to a venn diagram, but that’s a whole other blog post.) When it comes to starting a new business, there’s an obvious benefit to focusing on the 20% that matters: you’re overwhelmed with things that need doing, but if you just do the crucial 20% you’ll get there a…

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When we started our own business, we did what so many location independent entrepreneurs did: we flew to Thailand for a few months to keep costs low and live an incredible lifestyle full of mangoes and massages. We’re from a country where a supermarket sandwich costs £4, so it was a bit of a hand-clappy moment when we realised that the digital nomad blogs weren’t lying: our money really could go on for miles. And we knew that even if we didn’t pick up a single client or sell one…

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