Mastering the value equation

Surprisingly for someone who only passed GCSE Maths by copying my friend’s coursework, I like to think about it as an equation: This simplifies the whole “argh how do I make more money?” dilemma into only three possible actions:

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5 things you don’t need when starting a lifestyle business (and 2 that you do)

Seldom a day goes by when I don’t invoke the Pareto Principle, or 80/20 rule: the observation that in most situations, 80% of the effects come from 20% of the causes. (Apparently it’s not quite as often as I liken something to a venn diagram, but that’s a whole other blog post.) When it comes to starting a new business, there’s an obvious benefit to focusing on the 20% that matters: you’re overwhelmed with things that need doing, but if you just do the crucial 20% you’ll get there a…

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The big problem with living in a cheap country (and how to deal with it)

cheap hotel in bangkok

Yes, it's a five-star hotel. No, it means nothing.

When we started our own business, we did what so many location independent entrepreneurs did: we flew to Thailand for a few months to keep costs low and live an incredible lifestyle full of mangoes and massages. We’re from a country where a supermarket sandwich costs £4, so it was a bit of a hand-clappy moment when we realised that the digital nomad blogs weren’t lying: our money really could go on for miles. And we knew that even if we didn’t pick up a single client or sell one…

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Case study: launching a website in 10 days for $200

About a year ago, we decided to create a “spin-off” from our main business, Mortified Cow. It’s called Undullify Me, and it’s essentially a productised service in which we’ll rewrite your About Page for $900. We started Undullify Me for two reasons: We love writing people’s About Pages, so it gives us the opportunity to do more of them! It’s an entry point for new clients: they can hire us for a relatively low price, then gain trust in us and hire us for more expensive Mortified Cow branding/copywriting work….

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Follow our challenge to create $500 a month from scratch

We're about to show some muscle

We're about to show some muscle

Alongside our primary business, we’ve done plenty of dabbling – mainly in the realm of publishing books, with eight between us now. Those books, on a good month, would produce enough income for us to live on. Not live particularly well, or put anything into savings, but live nevertheless. For a long time, we’ve been looking for an excuse to add to our passive income portfolio by teaching a course on Udemy. Udemy is a platform where anyone can upload a video training course in any subject, and people pay…

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