Moving in the “wrong” direction – from value-based pricing to charging by the day

Back in January 2014, I wrote a post about how we’d “finally” moved from day rates to value-based pricing when charging clients for our copywriting services. I explained all the pros of value-based pricing that we’d read about and come to believe in – namely: We were doing ourselves a massive disservice by charging according to our time. We bring heaps of experience, knowledge, skills and years of hard work to the table – so if we think a project will only take us a day but the client will…

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How to get noticed when you hate pitching

We can’t pitch for toffee. The medium doesn’t matter: emails, podcast interviews, newsletters to our subscribers, cold calls… we get embarrassed, we half-arse it, and we do our audience and potential clients a disservice by not explaining with enough conviction why they’d benefit from what we have to offer. It’s not just us: those who are the best at creating things are often terrible at selling them, or they shy away from selling because they don’t enjoy it. But if you can’t pitch effectively, how can you get noticed? How…

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How we use Gravity Forms to automate our business

Every so often, a game-changing piece of software comes into my life and gets me so enthused that I find myself 10 minutes into telling my mother about it on the phone before I realise that, in fact, most people don’t care that much about useful software. First it was Trello, then Zapier, and most recently it’s been Gravity Forms. And, to my eternal joy, there’s even a way to use all three of them together. In this post, far from giving you a complete tutorial, I want to get…

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The hardest thing about entrepreneurship

Every day, I spend about a minute logging what I’ve done that day into idonethis. When I receive my daily “prompt” email, the service also includes a snippet of what I was doing exactly three, six or twelve months ago. And more often than I’d like, it makes for depressing reading. While it’s great to be reminded of where in the world we were and what we got up to, the depressing part is what I entered for the “work” part of the day: often, it reminds me that I…

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Why you should join a mastermind group (and how to run a super-successful one)

If you remember a certain British TV show, this photo is VERY funny. Otherwise...not so much.

If you remember a certain British TV show, this photo is VERY funny. Otherwise...not so much.

At the end of this post, we share all the document templates you need to get your own mastermind group off the ground. Scroll straight to the bottom to skip the small talk and grab the files! If you haven't come across the idea of a mastermind group before, it’s defined by growandimprove.com as: ..a small group that you meet with for the purpose of reinforcing growth and success. while offering support to one another. Which I always read as, “People sitting around talking about doing business because it’s easier…

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